Skip to main content
From factory floor to artificial intelligence

30 years automating organizations.

We started with PLCs and sensors. We built products that transacted R$ 3.6 billion/year. Today we do the same with AI.

Since 1995.
Based in Itajaí, SC
Reach Global.
Focus Safety-first
What we do

Our Services.

Strategic solutions that connect technology, product, and business

01 / 06

Culture & Governance

AI in service of governance and organizational culture. We keep teams aligned with strategic pillars and the company's identity present in day-to-day operations.

02 / 06

Process Automation

Manual spreadsheets become automated pipelines with triggers. Data extraction, dashboards by department, and elimination of repetitive work.

03 / 06

Intelligent Products

Bots that become a prerequisite in the client's operation. Automated support with 62% adoption before ticket opening. Lead engagement with 10,000+ people served.

04 / 06

AI Training

Practical team literacy. Hands-on training to use artificial intelligence with safety and effectiveness in day-to-day work.

05 / 06

Infrastructure as a Service

n8n, OpenWebUI, K3s. AI and automation platform deployed and maintained — no dependency on external vendors.

06 / 06

Tech M&A Advisory

Sale preparation, technical due diligence, and post-acquisition integration. With hands-on experience from someone who's been through the process — and knows nothing gets done alone.

Results

Results.

Impact in numbers

30+
Years Automating
R$ 3,6B
Transactions/year (efrete)
10.000+
People served by AI bots
About

30+ Years at the Intersection of Technology, Product and Business

A letter
from the founder.

I started automating processes on the factory floor. PLCs, sensors, serial communication. I learned early on that automation is not about technology — it is about solving problems. For 30 years I've been doing exactly that, at increasingly higher levels of abstraction.

I co-founded efrete and built the PEF from the first line of code. The company grew from 2 to 120 employees. R$ 3.6 billion/year transacted, 4,000 transactions per day, ISO 9001 and 27001 implemented. I went through a complete M&A process — sold alongside my partners and stayed 3 years at the acquiring group, exposed to ~35 companies. Today I advise with the experience of someone who has been on both sides of the table.

I founded AMS Tech to do the same with artificial intelligence. Consulting in applied AI, intelligent automation, and software architecture. I act as CTO, strategic advisor, and consultant for companies ready to take the next step. I don't advise from the sidelines — I build alongside.

AI Agents that become a prerequisite in the client's operation. Data pipelines that eliminate days of manual work. Complete transformation: culture, process, product, training, infrastructure.

Three dimensions guide my work: Strategy, People, and Automation. Technology is what enables me to connect all three.

Arthur Marcel CTO & Tech Advisor e Parceiro Estratégico de Tecnologia
Contact

Let's start a project?

Point your camera at one of the QR Codes below to start a conversation.